Marguerite Hunter Blair, chief executive of Play Scotland, said: “If you can use the digital element with children who are digitally engaged to reinvigorate the manual and physical use of Lego, and the creativity that unlocks, then that’s great. “It would be very disappointing if the company sees its future as taking Lego digitally. There are a limited number of toys which give you the opportunity to create thing the way Lego does and foster the hand-eye coordination.” She added: “However, I would understand that a company which is always trying to increase its profit margin is looking to see how they can tap further into the digital market without losing its main powerbase.”
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